Tuesday, January 26, 2016

3 Ways to Avoid the Customer 'Eye Roll'

In This Week's Eblast:
Chamber Events:


Disclaimer: The above events are benefits of Chamber membership. Prospective members should contact the office to determine eligibility for attendance.  
____________
Ribbon Cuttings:
 
Disclaimer: In order to stay informed of time changes, postponements, and cancellations for ribbon cuttings it is highly recommended that all possible attendees register ahead of time to receive updates.
                           

                     
Member Events:

Thursday Jan 28, 2016
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Thursday Jan 28, 2016
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Wednesday Feb 3, 2016
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Saturday Feb 6, 2016
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3 Ways to Avoid the Customer 'Eye Roll'
 
Do you want your customers to roll their eyes at you when you sell? Of course not.
Here are a few situations where salespeople make potential customers' eyes roll.
 
1. Raising Your Price, but not Your Value
Just imagine you were selling a product and you wanted to increase its value. You might think that more valuable products cost more, so you raise your price. Just waving your magic wand doesn't make your product more valuable. Instead, you must do something that actually does increase your product's value. Get the data together and make a case to truly demonstrate the value of your product. Sell the value first, and then you can increase your price.
 
2. Asking for a Referral With No Chance of Getting One.
You probably know that referrals are great prospects because they are more likely to buy. Built-in trust is created when you get a good referral-and that makes it easier to sell. Even if you get the referral, how likely do you think that the referral is going to be successful for you since they don't even know your history? Referrals are only great prospects when the person giving the referral already trusts who he or she recommends.
 
3. Acting Like You're Smarter than Your Customer.
Sure you know a lot about your products and services-or at least you should. Just because you know some things that others don't doesn't give you permission to think you know best on all things. Sometimes salespeople do some pretty thoughtless things that make people roll their eyes. Your prospects might not roll their eyes-they just might think that they should. Be assured that they're not going to buy from you.
                                                 

 
NEW DEALS! 



 
Would you like to see your Member to Member Deal here in our E-blast? Check out the program details and guidelines here and let us know by contactingwill.mackey@etowahchamber.org or calling 256-543-3472 
                                                       


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Tuesday, January 19, 2016

5 Cybersecurity Measures to Take This Year

In This Week's Eblast:
Chamber Events:

Friday Jan 22, 2016
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Tuesday Jan 26, 2016
... read more

Friday Feb 5, 2016
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Wednesday Feb 10, 2016
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Wednesday Feb 10, 2016
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Friday Feb 12, 2016
... read more

Tuesday Mar 15, 2016 - Wednesday Mar 16, 2016
... read more
Disclaimer: The above events are benefits of Chamber membership. Prospective members should contact the office to determine eligibility for attendance.  
____________
Ribbon Cuttings:
 
Disclaimer: In order to stay informed of time changes, postponements, and cancellations for ribbon cuttings it is highly recommended that all possible attendees register ahead of time to receive updates.
                           

                     
Member Events:

5 Cybersecurity Measures  to Take This Year
Cybersecurity is an important topic in the modern world. Small businesses using any kind of technology are just as vulnerable as large corporations to system infiltrations, putting their customer data, proprietary information, and other assets at stake. If you're a small business owner and you haven't yet taken cybersecurity measures for your enterprise, now's the time to take action. To guard your business against these threats, enact the following measures:

1. Keep Your Staff Informed and Updated
All it takes is one staff member to compromise your entire system. Let them know what to look for in emails and software downloads that could indicate an unsafe source, and encourage them to protect their passwords carefully.

2. Maintain a Dedicated IT Resource
In case something does go wrong, it's a good idea to have a dedicated IT resource. It could be the monthly services of an outside IT firm, an on-staff IT expert, or an occasional consultant, depending on your needs and budget.

3. Secure Your Wi-Fi Network
Wi-Fi is a work necessity, but make sure yours is secured. Unsecured networks can be accessed by anyone, meaning anyone with a bit of tech knowledge and a strong motivation can easily monitor and capture traffic.

4. Limit the use of External Devices on Your Wi-Fi Network
You might not think anything of a team member bringing in a personal laptop to use during lunch, but you have no control over those personal devices. They might already have malware on them, or might otherwise allow an outside party to gain access to your network, and therefore, your information.

5. Rotate Your Passwords on a Quarterly Basis
This is a simple step, but one that small businesses often miss. The longer your passwords remain the same, the easier they'll become to guess. Avoid keeping passwords listed in any single location, and try to use a different password for every system or platform you use.
 
These protective measures won't stop everything, but they will protect you against some of the most common and most dangerous cyber threats to small businesses today.
                                                 

 
NEW DEALS! 



 
Would you like to see your Member to Member Deal here in our E-blast? Check out the program details and guidelines here and let us know by contacting will.mackey@etowahchamber.org or calling 256-543-3472
                                                        


DON'T FORGET TO LIKE AND FOLLOW THE CHAMBER BY CLICKING BELOW!


  

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