5 New Year's Business Resolutions
Did you make New Year's resolutions for yourself this year? If you are only making resolutions about how to improve yourself, like losing weight or getting in shape, you are missing out on a big opportunity. Now is the right time of year to make business resolutions that will improve your business in 2015.
Here are five New Year's business resolutions that every business owner should consider:
1. Market more.
Marketing is how you get more customers to your company, keep your business in the public eye and make the customers you have want to keep doing business with you. There are lots of ways you can market your business for almost free, like using social media and email marketing to reach out to customers. If you don't feel that marketing is your strong suit, you may want to check on hiring a marketing consultant.
2. Provide better customer service.
Hopefully you are already giving great customer service, but just like with marketing, you can always do better. Think about ways you can improve your customer service in 2015. To start getting ideas, ask your customers what they think are the good and bad points of your customer service as it is now. You can do this by conducting an online or email survey or just by talking to some regular customers and asking them to be honest with you.
3. Make sure you have enough staff.
A lot of small business owners have been getting by with a bare-bones staff since the recession hit several years ago. You can hire part-time employees if you're worried that you don't have enough work for a new full-time employee. You could also use independent contractors if that works for your business. Basically, the goal is to take some of the load off of your existing employees (and you!).
4. Use technology to save time.
It's amazing at how many tools there are to save small businesses time. You probably have a smartphone, but you might not be getting as much out of it as you could. Ask other business people you know what apps they use on their phones to save time. Apps that do things like scan your expense receipts or let you send invoices from your phone can really help you get more done.
5. Do a risk management assessment.
While you're taking all these steps to improve your business, make sure you don't lose your business! Sometimes one disaster is all it takes to destroy what you have built. Make an appointment with your insurance agent to do a risk management assessment and make sure your business has the right insurance coverage to protect it.
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