5 things you never thought you'd hear as business advice
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- Sell joy. Stop focusing on the products and services your company provides to your customers and start focusing on how the products and services make your customers feel. So much about a customer/company relationship is about emotion. Make sure you're emoting well.
- Deliver happiness. How many of us have attended a customer service seminar or training? So, now that everyone reading this has their hand in the air, hear this: do you want to take it to next (and best) level? Delight your customer. Train your staff and yourself to pay compliments, share a laugh, and love the customer. But remember, if it isn't genuine it won't work.
- Befriend your competition. Yes, I said it. And I don't mean in a sneaky, unethical way. Really befriend them. You never know when you may be in a position to bail them out of a large order or collaborate on a big project. Generally, there's room enough for everyone. And when there's more than enough to go around, wouldn't you rather be the first one on their list to call for help?
- Become an expert at something. Preferably related to your own business. Be the best you can possibly be at that thing. It may be the perfect espresso, appraising an antique or accessorizing with jewelry. Find something and learn all that you can - then share it. (Sometimes you may even want to share it with a competitor! Gasp!) Don't be ashamed to share with others that you know what you know, just remember to be humble about it. Everyone loves a guru; but nobody likes a know-it-all.
- Business is personal. Despite what you've always heard, almost everything about business is personal - from where you buy your business's services to why your customers buy from you. Learn how tolove your customer. If you love your customer, your customer will love you. And if they don't, don't be afraid to bless and release them. You can't please everyone 100% of the time. If you have a customer you know you can never make happy, wouldn't your energy be better spent maintaining or developing the happiness of those you can? That's not to say you can't still love that unhappy customer... you just may need to love them from a distance.
"The competitor to be feared is one who never bothers about you at all, but goes on making his own business better all the time."
- Henry Ford
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