5 Ways Social Media Is Ushering in the Dawn of the New PR Age
Public relations and reputation management used to be about rolling out press releases, media alerts and managing crisis communications. Now, public relations has evolved to include blogging, online reputation management, brand journalism, content strategies, thought leadership, and social media among others. In fact, modern public relations practices now usually work hand in hand with social media.
Clearly, social media has changed how PR companies handle campaigns, and this is evident through these five new trends.
1. Evolution of Pitches:
Pitches are at the core of public relations. Great pitches reflect the essential elements of the brand being represented. It has to be created in such a way that will inspire social sharing so it can go viral.
2. Rise of Social Media Influencers:
A comprehensive PR strategy must now include active media engagement on all levels. These days media also refers to bloggers and other social media influencers. These influencers have a good following and are capable of helping brands get their message across through their blogs and other social media channels.
3. Customers as Brand Influencers:
PR companies have noticed that people love to share posts about their experiences with the products and services they have tried. Some post reviews on their blogs while others share photos on Facebook, Instagram, or even videos on YouTube. Engaging with these customers and sharing their posts on your social media channels will show others what people think of your products. After all, the best people to promote your brand are not always celebrity endorsers but those who actually use your brand.
4. Social Listening:
Part of a PR company's job is to monitor what people are saying about their client's brand. For instance, monitoring how certain posts resonate with Facebook followers is faster now because of its built-in analytics. Customer feedback can also be acquired easily because people love to communicate their questions, complaints, and other concerns via social media.
5. Visual Appeal:
Another trend in PR nowadays involves the use of visually-appealing material. Instead of spending on printed catalogs, brands are now creating creative and dynamic photos to share on their Pinterest boards and on Instagram. Infographics have also become popular not only because of their visual appeal but also because they come packed with useful information that can be easily shared.
PR has certainly come a long way over the past several years. We can only expect it to evolve further as social media continues to change the way people communicate and engage with one another.
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