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7
Ways To Inexpensively Market
Your
Small Business
Today, businesses
have more ways and places than ever to market themselves, online and off.
But deciding on a marketing method, particularly when you are a small
business with a small budget and limited resources, can be difficult. While
social media marketing is generally free, it can be time-consuming; and the
same goes for blogging. But traditional print advertising, as well as
digital advertising, can be expensive.
So how and where are
the best, most inexpensive ways to market your small business? Amongst a
vast amount of game plans, here are a few top marketing strategies for
small businesses:
1. Add a blog to
your website (or create a standalone blog that links to your website, and
vice versa) and write not only about your products and services and
promotions but about topics and trends that are of interest to your
customers and prospective customers.
2. Create a Facebook
business page for your small business and be sure to update it regularly
(at least once a week), with either new products or helpful tips or
articles. Also consider Facebook advertising.
3. Post photos and
videos of your products on Pinterest and Instagram.
4. Establish a
Twitter presence, in your own name or your company's, and tweet not only about
new products and promotions but share links to articles that would interest
your followers.
5. Use email
marketing. A monthly or quarterly newsletter is a great way to let
customers know about new products or promotions as well as a way to share
helpful tips and there are many inexpensive email marketing services that
cater to small businesses.
6. Try pay-per-click
(PPC) advertising, making sure to do some keyword research and decide on a budget
first.
7. Don't forget
about press releases/PR! Do not underestimate the power of a well-written press
release, especially if you use a wire service to share it/get it on all the
major search engines and major news sites. There are many sites that have
inexpensive options for small businesses, as well as templates and writing
tips that can help you reach hundreds of thousands of potential customers
around the world, or right in your own backyard.
How
Has The Chamber Helped
Your
Business Out Lately?
Please
Don't Hesitate To Let Us Know!
to
tell us and YOUR story may be featured in an upcoming Eblast!!
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We would like to
invite you to click the bold business name links below to be transported to
the Facebook page of your fellow Chamber members. Please take a moment to
"LIKE" these member pages and look for your Facebook page to be
featured in the future!
THIS WEEK'S "LIKE
IT UP" MEMBERS ARE AS FOLLOWS:
(click the member
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DON'T FORGET TO LIKE AND
FOLLOW THE CHAMBER BY CLICKING BELOW!
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