Tuesday, June 28, 2016

4 Unconventional Ways Your Small Business Can Save Money


In This Week's Eblast:
Chamber Events:

Disclaimer: The above events are benefits of Chamber membership. Prospective members should contact the office to determine eligibility for attendance.  
____________
Ribbon Cuttings:
 
Disclaimer: In order to stay informed of time changes, postponements, and cancellations for ribbon cuttings it is highly recommended that all possible attendees register ahead of time to receive updates.
                           

                     
Member Events:

4 Unconventional Ways Your Small Business Can Save Money

As a small business owner, you're undoubtedly always looking for ways to cut expenses and save money as you grow your company. Unfortunately, for a growing business, this often becomes more difficult-extra expenses keep popping up and it's harder to monitor what's going on. Well, the good news is that there are some simple ways you can save some major money. Identify them and you'll benefit greatly in the long run.
 
1. Be Strategic With Office Space
If your business is like most, one of your primary overhead expenses each month is rent. Office space is expensive and it's imperative that you maximize every square foot. Specifically, you should look for ways to downsize your footprint. Eliminating just a few hundred square feet can slash some serious numbers off your monthly payment.
 
2. Reduce Business Travel
Business travel is expensive-but it's also largely redundant in today's business climate. Whereas it was once necessary to hop on a plane to have a meeting with an important client, you can now handle things from halfway around the world, thanks to video chatting software and other remote communication tools.
So, the first key to saving money with business travel is to avoid unnecessary trips. Are there ways to save money on travel without cancelling trips altogether? Of course! You simply must be conscious of where you're spending money.
 
3. Go Paperless
You've probably heard about other businesses in your industry going paperless, but do you understand how big of a financial impact this decision could have on your organization? For businesses that keep lots of paper documentation on record-such as health-care companies-this can free up a tremendous amount of space.
Secondly, by eliminating costs associated with purchasing paper and printing, you can save a considerable amount of money each month.
 
4. Encourage Telecommuting
The fourth strategy you may want to try involves telecommuting and remote working. While it was once considered taboo, working from home is now widely acceptable-and even preferred-among today's employees. Millennials, in particular, have an affinity towards this flexibility and actively seek out jobs that allow them to work from multiple locations.
                                                 

 
NEW DEALS! 



 
Would you like to see your Member to Member Deal here in our E-blast? Check out the program details and guidelines here and let us know by contacting will.mackey@etowahchamber.org or calling 256-543-3472 
                                                       



We would like to invite you to click the bold business name links below to be transported to the Facebook page of your fellow Chamber members. Please take a moment to "LIKE" these member pages and look for your Facebook page to be featured in the future!

THIS WEEK'S "LIKE IT UP" MEMBERS ARE AS FOLLOWS: 
(click the member business name below to be transported to Facebook page)


Etowah County Fair Association





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Tuesday, June 21, 2016

3 Smart Ways to Manage Your Marketing


In This Week's Eblast:
Chamber Events:

Disclaimer: The above events are benefits of Chamber membership. Prospective members should contact the office to determine eligibility for attendance.  
____________
Ribbon Cuttings:
 
Disclaimer: In order to stay informed of time changes, postponements, and cancellations for ribbon cuttings it is highly recommended that all possible attendees register ahead of time to receive updates.
                           

                     
Member Events:

Tuesday Jun 21, 2016
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Tuesday Jun 21, 2016
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Tuesday Jun 21, 2016
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Tuesday Jun 21, 2016
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Tuesday Jun 21, 2016
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Wednesday Jun 22, 2016
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Thursday Jun 23, 2016
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Thursday Jun 23, 2016
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Thursday Jun 23, 2016
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Friday Jun 24, 2016
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Saturday Jun 25, 2016
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Tuesday Jun 28, 2016
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Thursday Jun 30, 2016
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3 Smart Ways to Manage Your Marketing

Marketing is one of the biggest challenges small business owners face. How do you generate demand for your products or services, keep your business top-of-mind with prospective customers, and maintain a steady pipeline of new business-all while handling your day-to-day duties? These suggestions will help you better manage your marketing.
 
1. Develop a plan
Marketing haphazardly generates uneven results. Decide what you want to gain from your marketing efforts, which methods will work best to reach your target customers based on your market research, and what kind of budget you can devote to marketing. Then create a 12-month marketing plan detailing the specifics; use it as your road map to guide your marketing efforts.
 
2. Get personal
One-size-fits-all marketing no longer works (if it ever did). Today, your marketing needs to have a personal touch. Start by collecting customer data, such as budget, past purchasing behavior, and personal details, so you can build on this knowledge of what your customers do, want, and need. It's easy when you use a customer relationship management (CRM) tool that gathers all of the information in one place.
 
3. Build relationships
Today's customers want relationships with the businesses they patronize. To build those relationships, your marketing must reach out to prospects at all possible touch points along the path to purchase. From awareness to consideration to research to decision-making, developing a marketing mix that incorporates traditional, broadcast, digital, and mobile marketing messages ensures your business stays in the customer's consciousness.
                                                 

 
NEW DEALS! 



 
Would you like to see your Member to Member Deal here in our E-blast? Check out the program details and guidelines here and let us know by contacting will.mackey@etowahchamber.org or calling 256-543-3472 
                                                       




We would like to invite you to click the bold business name links below to be transported to the Facebook page of your fellow Chamber members. Please take a moment to "LIKE" these member pages and look for your Facebook page to be featured in the future!

THIS WEEK'S "LIKE IT UP" MEMBERS ARE AS FOLLOWS: 
(click the member business name below to be transported to Facebook page)


Anderson's Shoes & Boots, LLC





DON'T FORGET TO LIKE AND FOLLOW THE CHAMBER BY CLICKING BELOW!


  
 
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