Tuesday, March 29, 2016

4 Email Marketing No-Nos That Can Land You in Big Trouble

In This Week's Eblast:
Chamber Events:
Disclaimer: The above events are benefits of Chamber membership. Prospective members should contact the office to determine eligibility for attendance.  
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Member Events:

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4 Email Marketing No-Nos That Can Land You In Big Trouble
 
Email marketing has proven itself a powerfully effective way to generate new business and keep existing customers from going astray. Who wouldn't want to tap into that business-building potential, right? Could your current email marketing practices potentially cause trouble for you though? Here are a few common email marketing no-nos every business should avoid:
 
1. Failing to Clearly Communicate that a Message is an Advertisement
If recipients haven't explicitly requested to be on your list through an online sign-up form or other authorization process, don't send them your email marketing campaign content without clearly disclosing your message is an ad. The law provides flexibility in how you do it, so you don't have to directly mention it in the subject line. But take care not to mess up by making the next no-no.
 
2. Using Deceptive Subject Lines
Never write subject lines that blatantly try to make a sales/marketing email look like they contain an update to terms of service or some other bit of important information. It's misleading-and illegal.
 
3. Taking Your Time or Ignoring Unsubscribe Requests
Your opt-out mechanism must be capable of processing opt-out requests from an email message for a minimum of 30 days after you've sent the message. The law requires that you honor a recipient's opt-out request within 10 business days.
 
4. Forgetting to Include Your Snail Mail Address.
That's right, you need to share either your current street address, a post office box registered with the USPS, or a private mailbox registered with a commercial mail agency that follows Postal Service regulations.
                                                 

 
NEW DEALS! 



 
Would you like to see your Member to Member Deal here in our E-blast? Check out the program details and guidelines here and let us know by contacting will.mackey@etowahchamber.org or calling 256-543-3472 
                                                       




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Tuesday, March 22, 2016

4 Ways Introverts Can Practice Authenticity at Work

In This Week's Eblast:
Chamber Events:
Disclaimer: The above events are benefits of Chamber membership. Prospective members should contact the office to determine eligibility for attendance.  
____________
Ribbon Cuttings:
 
Disclaimer: In order to stay informed of time changes, postponements, and cancellations for ribbon cuttings it is highly recommended that all possible attendees register ahead of time to receive updates.
                           

                     
Member Events:

4 Ways Introverts Can Practice Authenticity at Work
 
Most people usually equate leadership with traits such as charisma, optimism, aggressiveness, drive, outgoingness, and competitiveness. To rise to the top, many introverted leaders find themselves abandoning their natural strengths in favor of the desired characteristics of a charismatic leader. The problem is that it's exhausting to pretend to be someone you are not, day after day, especially for an introvert. It pays to be authentic. By practicing authenticity, introverted leaders in an extroverted world can begin to take their authenticity back. Here are four ways for an introvert to practice authenticity at work:
 
1. Counter Myths with Accurate Information
So many of the myths contained in popular stereotypes are based on grossly inaccurate information. Introverted leaders should educate themselves about the physiological realities of introversion. They can identify natural strengths, and look to great historical leaders who were introverted as examples.
 
2. Stop Faking It
One of the hardest but most rewarding actions introverted leaders can take is to resist the urge to conform to the extroverted stereotypes around them. Knowing that faking it is costly to health and well-being, introverts must stop the charade and refuse to be forced into an extroverted mold.
 
3. Be Comfortable in your Skin
The more introverts allow their introversion to show, the more comfortable they will be seeing themselves as introverts. By understanding the strengths and limitations that come with introversion, they can explain how leading is different for them, as well as stop allowing more outgoing leaders make them feel inadequate.
 
4. Celebrate Authenticity
The truth about who introverted leaders are, as well as their natural leadership gifts and strengths, will emerge as they move toward authenticity. Companies will benefit from their increased confidence and creativity, and the people they manage will benefit from their increased transparency and honesty. The leaders themselves will benefit from improved health, reduced levels of stress, and ever-increasing levels of authenticity.
                                                 

 
NEW DEALS! 



 
Would you like to see your Member to Member Deal here in our E-blast? Check out the program details and guidelines here and let us know by contacting will.mackey@etowahchamber.org or calling 256-543-3472 
                                                      




DON'T FORGET TO LIKE AND FOLLOW THE CHAMBER BY CLICKING BELOW!


  
 
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