5 Marketing Strategies to Increase Sales This Holiday Season
In today's digital era, businesses have never been more able to connect with their customers - both locally and all over the world. So what can your business do to attract these spending customers and increase sales this holiday season? The following five strategies are the most exciting marketing campaigns that your business should embrace this year:
1. Provide an Omni-Channel Experience
Omni-channel marketing means providing your customers with a seamless, consistent, and cohesive experience over multiple marketing channels.
Even if you are not a big retailer that can spend big bucks on marketing, you can still focus on consistent branding and messaging to offer a great buying experience to your customers.
2. Start Webrooming
Webrooming is the opposite of showrooming; in other words, customers research products online and then later purchase them at a retail store. To outrun your competition this holiday season, create an online catalog showing holiday discounts of your products and also offer bonus discount delivery.
3. Don't Forget Facebook Ads
With over a billion users worldwide and hypertargeting options ranging from ethnicity to income level and specific interests, Facebook ads allow you to reach your target audience. In addition to driving sales, the ads will create awareness and educate potential buyers about your company, your story, and product offerings.
4. Leverage the Power of Hashtags
People like to follow trends, and everyone wants to get their hands on the products that people are talking about. Hashtags make it easier for your campaign to reach more people and to get more people talking about you. Your presence on social media must be constant as customers tend to engage, ask questions, and, of course, expect immediate answers.
5. Good Old-Fashioned Email Marketing
Do you know that many customers do their online shopping from their workplace? Since these customers will be doing their browsing while they are at work, keep the copy of your ads as simple as possible, highlight the value of your offer, and use bright and comfortable colors.
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