4 Email Marketing No-Nos That Can Land You In Big Trouble
Email marketing has proven itself a powerfully effective way to generate new business and keep existing customers from going astray. Who wouldn't want to tap into that business-building potential, right? Could your current email marketing practices potentially cause trouble for you though? Here are a few common email marketing no-nos every business should avoid:
1. Failing to Clearly Communicate that a Message is an Advertisement
If recipients haven't explicitly requested to be on your list through an online sign-up form or other authorization process, don't send them your email marketing campaign content without clearly disclosing your message is an ad. The law provides flexibility in how you do it, so you don't have to directly mention it in the subject line. But take care not to mess up by making the next no-no.
2. Using Deceptive Subject Lines
Never write subject lines that blatantly try to make a sales/marketing email look like they contain an update to terms of service or some other bit of important information. It's misleading-and illegal.
3. Taking Your Time or Ignoring Unsubscribe Requests
Your opt-out mechanism must be capable of processing opt-out requests from an email message for a minimum of 30 days after you've sent the message. The law requires that you honor a recipient's opt-out request within 10 business days.
4. Forgetting to Include Your Snail Mail Address.
That's right, you need to share either your current street address, a post office box registered with the USPS, or a private mailbox registered with a commercial mail agency that follows Postal Service regulations.
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